Essay Project: Humour in Advertising

Essay question:

How can humour be used in advertisements to connect with potential customers?

To download a copy of the essay project task, click here.

Sample Ad: Yellow Pages

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Select three ads from the following list:

1.  Old Spice
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2.  Cadbury
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3.  and 4.  Lamb
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5.  Mitre 10
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6.  Snickers
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7.  First For Women Car Insurance
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8.  Gilette
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9.  eTrade
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Cracking a Joke

Download these documents to improve your vocabulary:

Examples for Intro Lessons

Bondi Hipsters (stop after office scene)

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Borat Trailer

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Julia Gillard’s response to ‘the menu’

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Blackface Comedy: Cotton and Chick Watts’ Black and White Minstrel Show (1920s)

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Harry Connic Junior’s views of Blackface (2009)

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Gruen Transfer interview with Wil Anderson

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Wil Anderson discussing his approach to humour

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 Summer Heights High: Ja’mie King’s sponsorship

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Humour Log Book

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Conventional and Unconventional Dragons

Conventional Dragons

Optional extension:

The Dragon from Beowulf

Smaug from The Hobbit

Unconventional Dragons

Download this table to analyse which elements of the conventions are used in these animated texts.

a) Mushu from Mulan

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b) Albi The Racist Dragon from The Flight Of The Concords

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c) Dragon from Shrek

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d) Trogdor the Burninator from Homestar Runner

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e) Norberta from Harry Potter

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f) Draco from Dragonheart

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g) Jabberwocky (Muppets)

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h) Falcour from The Never Ending Story

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Persepolis

Click these links for key documents, including:

The Context of Persepolis

Working with a group of three, research who Marjane Satrapi is and learn a little about the Iranian revolution in 1984.

About Marjane Satrapi:

Use these resources as a starting point:

About the Iranian revolution:

Use these resources as a starting point:

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Is reading just about words?

What insights can you glean from these articles? (read and summarise two of these articles.)

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 (start at 7:31)

 

 

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Representing History

Click these links for key documents, including:

Download this document to read more about cultural assumptions.

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Cultural Appropriation

Click here to download a copy of Assessment 3, the Minor Work.

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What does this clip tell you about the social climate in the US in 1953?

Some discussions of Cultural Appropriation:

Some theory to help your ideas develop

Please click here to download an important Glossary.

Dipping a toe in the water:

Going swimmingly:

Jumping into the deep end:

Outback Steakhouse

What do you notice about this appropriation of Australian culture by US company Outback Steakhouse?

Chris Lilley’s cultural appropriations – laugh and … cringe/cry/outcry?

How does Chris Lilly position us to view cultural appropriation? Is he in a position to do that with these characters story?

1. Ricky Wong

  • profile from ABC site for We Can Be Heroes
  • We Can Be Heroes Ricky intro from  Ep 1
  • performance of Indigeridoo from 2006 Logies

2. Jonah Takaluah

3. S.mouse

 

OPTIONAL Xtreme Xtension:

Analyse sections of Australian film Samson and Delilah re indigenous painting:

Reflect: how does Warwick Thornton position us to view cultural appropriation? Is he in a position to do that with this story?

 

Position debate:

Articulate your views on the questions below.  Be ready to take a position, defend your position, change your position and understand someone else’s position.

Click here to download a version in Word and type into it as you go.

  1. Cultural appropriation is inevitable in today’s world
  2. Cultural appropriation is racist
  3. Cultural appropriation indicates admiration for the culture that is being borrowed from
  4. Cultural appropriation is driven by fashion and the media
  5. I am fine with the US appropriations of Australian culture such as Outback Steakhouse
  6. I think Chris Lilley’s representation of Ricky Wong is innocent fun
  7. I think Chris Lilley’s representation of Jonah and his family is an appropriate source of humour
  8. I think the character S.mouse is a funny parody who people should just enjoy
  9. I appropriate cultures often
  10. I will deliberately try not to culturally appropriate any more

In-Class Creative Writing task:

An individual’ cultural identity is one of the most important and most vulnerable parts of who they are.

Write a short story in which you respond to this topic and show your growing understanding of culture and cultural appropriation.

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Representing in a range of media forms

Magazine Page Design

Magazine advertisements

What do you think is effective about these ads?

From text book:

  •  TBA

Online guides to creating a magazine advertisement:

Examples of Magazine advertisements:

Task: create an advertisement for a product that will appeal to the target readers of your magazine.

Optional extension: Magazine covers

From text book:

 

Online guides to creating a magazine covers:

Examples of Magazine covers:

Task: create a cover for your magazine, refering to the articles that will be part of the finished mag and setting the tone.  Remember, you are attempting to reach a specific readership and convince them to part with their money to buy the magazine so be sure your cover has a pulsing heart!

 

 

 

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The History and Future of Magazines

When were magazines first made?

How have they changed?

What might they become in the digital age?

Take a look at these resources to find answers to these questions:

Task: draw an illustrated timeline indicating growth and change of magazines; make predictions about where magazines might go in the future.

To see examples of what an illustrated timeline might look like, follow these links:

Success Success with merit Success with excellence!
Mention1-5 key developments in the history of magazines Mention 6-10 key developments in the history of magazines Mention 11+ key developments in the history of magazines
Use layout of a basic timeline Use layout with some creativity to draw a timeline Use layout very creatively to enhance meaning of your timeline
use 2+ fonts Use fonts to make your timeline clearer Use fonts to make you timeline clearer and enhance meaning
Use some colours Use colours to make your timeline clearer Use colours to make you timeline clearer and enhance meaning
Use some images Use images to make your timeline clearer Use images to make you timeline clearer and enhance meaning
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Writing in a range of media forms

Reviews

1.  From text books

    • In your ‘Successful English’ textbook, see the following:
        • sample film review with analysis questions p106 -107
        • activities on film reviews  on p118-119
    • In ‘On Target’ text book (class set in rm 13) there are ‘how to write’ activites plus worked examples on p118-121

2.  Guides to writing reviews

    • Basic summary of how to write a film review
    • A different guide to writing a film review, with images and examples
    • How to write a book review, with several thought-provoking questions
    • Article from The Guardian about writing music reviews – NB: see final paragraph about humour

3. Examples of reviews

Group task: recipe

In your group, create a recipe for a review:

    • take on one of these roles each:
          • whiteboard writer
          • presenter
          • image expert
          • layout expert
          • language expert
    • list any number of ingredients
    • suggest 5-7 steps in the ‘method’
    • present to the class

Success Criteria:

    • collaboration:
        • good: discuss the task
        • great: contribute evenly and ask others’ opinions
        • excellent! contribute evenly, politely question ideas and ask others’ opinions
    • quality of thought:
        • good: offer a brief list of ingredients and suitable method
        • great: offer a list of around 10 ingredients and a method that includes  editing
        • excellent!: offer a list of 15 or more ingredients and a method that includes considering demographic and editing
    • hint: don’t forget about the pulsing heart

 

 

 

Interviews

1. Guides to writing interviews

2. Examples of interviews

Feature Articles

Click here for a general overview of:

        • Feature Articles
        • Letter to the Editor

1.  From a text book

In ‘On Target’ text book (class set in rm 13), attempt the ‘how to write’ activites plus worked examples on p115-117) 

2. Guides to writing feature articles

3. Examples of feature articles

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Online Magazines

Links to Online Magazines

The main online magazines we will study in class are:

Analyzing online magazines:

    • For the ‘Connect, Extend, Challenge’ task relevant to the set magazines, click here.
    • For the ‘Claim, Support, Question’ task relevant to your own magazines, click here.

Looking for some extra reading?

Here are some resources about Tavi Gevinson’s  magazine, Rookie:

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