One aspect that you might consider for your business is how to leverage the “virality” of the Web to your advantage. Here are four case studies of viral marketing campaigns that have been successful.

Thrifty TV Commercial

Teenage Affluenza - from World Vision, Stir Campaign

“I’m a Mac / I’m a PC” - Apple’s “Get a Mac” Campaign

Really, Mr. Howard? - from the ALP

If you were to leverage viral marketing for your business, what aspects would you try to include in an ad? Notice a few things about these case studies:

• Simplicity
• Brevity
• Focused Message
• Easy to “get”
• What could you do?
• Analysing a Successful Viral Video - from Young Go Getter

More Examples

• from Adverblog - many examples with some comment
• Corporate & Medical Videos from Zero-One-Zero
• Video Gallery from Aussie company QuickClips

Tutorials

• Good downloadable storyboard handout
• Media College - many tutorials for the whole video process
• Great Video Shooting Tips from UC Berkeley

Readings

• Successful Online Video Campaigns - By Tessa Wegert, The ClickZ Network, May 19, 2005
• Here’s how to start becoming a video superstar in your town - from The Video Business Advisor

In Case you Need “Teaching…”

What are you waiting for? Can you figure out what to do on your own? Then do it. IF you need “teaching,” here you go:

1. Download the storyboard worksheet

 

2. Choose one of the case study videos embedded above as a model / inspiration (if you get caught up looking at the other example videos and never even turn a camera on, we can be snooty and say, “We told you so.”)

 

3. Analyse your chosen video in terms of shots / sequences using the handout from #1 above.

 

4. Have a creative brainstorming session - let the ideas run free - give yourself 20 minutes, then see if you’ve made some progress. If so, keep going. If not, re-evaluate how you’re managing your brainstorming session. You will show whatever commercial you have in from of a real audience of evaluators. Will you be stoked, satisfied or sheepish? It’s all up to you.

 

5. Use a clean handout and begin mapping out your video. Have this completed before you begin shooting.

 

6. Lights! Camera! Action! - Shoot your scenes. Shoot several takes of each shot. Try them from different angles. Shoot more than you think you’ll need - extra bits are helpful when it comes to editing. Replay what you have right away to see if everything’s working allright and things like lighting and wind noise aren’t a problem.

 

7. Use the resources on this page and Mr. Cunich and Mr. March for guidance.

This entry was posted on Tuesday, November 27th, 2007 at 4:41 am and is filed under Activities. You can follow any responses to this entry through the RSS 2.0 feed.